Logo and label design for an all natural recovery balm
LOGO DESIGN | Packaging | Print
Lanocalm is a natural recovery balm created for people with severe dry skin and eczema. The client developed the product after her child experienced these skin issues and wanted a brand identity that conveyed trust, longevity, and care, while also standing out in the market.
The brief called for a logotype that felt established – like a product that had been trusted for years – while still capturing attention. With a preference for serif fonts and calming, natural colours, the objective was to design a brand that communicated reliability, nature, and care in equal measure.
We began by researching similar products, focusing on both modern and long-established brands in the natural skincare market. This helped us to understand the visual language of trusted, enduring products, while identifying the typical, ‘boring’ elements the client wanted to avoid.
We explored a variety of fonts and colour palettes, particularly focusing on shades of green and blue. Ultimately, blue was chosen as it better represented the calming, hydrating properties of the balm and the connection to water. The final result was a deep navy blue paired with a very pale blue background on the label, giving the design a traditional yet soothing appearance.
For the logo, we created a clean, text-based logotype that incorporated subtle yet meaningful symbolism. The negative space in the “A”s of LANOCALM features a water droplet, representing hydration and relief. The use of a serif font gave the logo a timeless, classic feel, reflecting the idea of a product that could have been trusted for generations.
The tin label expanded on this theme of nature and care. The design includes a mountain illustration, symbolising purity and nature, as well as a pair of open hands to represent calm and support. We also incorporated 2 small droplets with a plus symbol to emphasise the product’s healing and recovery benefits.
The client was thrilled with the final design, requiring only minor tweaks to the colour palette. The concept was enthusiastically approved, with the traditional fonts, calming colours, and thoughtful symbols coming together to deliver exactly what the client had envisioned – a product that looked like it had been trusted for years.
In the client’s own words: “This is absolutely phenomenal. Thank you so very, very much!” The final design perfectly captured the essence of Lanocalm – natural, calming, and trusted, fulfilling the brand’s mission to provide effective relief.
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