When Love Is approached us, the vision was instantly clear. This wasn’t just another home bakery it was a passion project rooted in kindness. The client was deeply committed to creating vegan bakes that were not only beautiful and delicious, but also compassionate in every sense. From ingredients to ethics, everything was carefully considered.

She spoke with real passion about plant-based baking and how it could challenge preconceptions, spark joy, and make people feel good inside and out. Our job was to translate all of that warmth, care and creativity into a brand identity that felt just as thoughtful as the bakes themselves. One that would stand out on a busy market stall, feel instantly recognisable, and most importantly, reflect the values at the heart of the business.

We developed a brand that’s warm, memorable and full of character, led by a logo formed from a heart-shaped collage of animals, patisserie tools and botanical elements. It’s playful yet considered, designed to reflect the values of compassion, craft and creativity.