Branding & website design for a startup luxury hair salon
BRANDING | WEBSITE DESIGN
Revive Hair & Beauty is a luxury hair salon that sought a brand identity to reflect its premium services while remaining approachable and welcoming to a broad clientele. Our goal was to create a brand that evokes elegance, sophistication, and high-quality service through a cohesive visual identity, including a logo, brand style guide, and website design.
The logo for Revive Hair & Beauty was crafted to embody the salon’s core values of luxury and refinement. The logomark, centred around an elegant ‘R’, features a flowing tail, symbolising the movement and fluidity of hair. The design strikes a delicate balance between modern sophistication and timeless beauty, reinforced by a classic black, white, and dark gold colour palette. This combination exudes a sense of exclusivity, positioning the salon as a premium destination in the beauty industry.
To ensure consistency across all brand touchpoints, we developed a simple brand style guide. This document outlines essential guidelines for logo usage, including restrictions to avoid misuse and maintain the integrity of the brand. The colour palette was carefully selected to enhance the luxurious tone of the salon, with black and white providing a sleek, modern contrast, and dark gold adding a touch of opulence.
For typography, we chose a delicate serif font for headings, which conveys elegance and sophistication, while a clean, sans-serif font was used for body text, ensuring readability without compromising on the premium feel. The guide also includes templates for social media posts and printed materials, ensuring Revive’s branding remains consistent and polished across all platforms.
The website was designed to serve as a digital reflection of the salon’s premium service offering. With a focus on showcasing Revive’s luxurious hair and beauty treatments, the site employs a minimalist design approach. High-quality imagery is used throughout to convey the salon’s upscale atmosphere and expert craftsmanship, setting the tone for a high-end experience.
Though the salon uses an external booking system, the site seamlessly directs customers to book their appointments. The overall design maintains a premium feel while remaining accessible and welcoming to all, subtly suggesting a high-quality, potentially premium-priced experience without being exclusive or intimidating. This balance makes Revive approachable for a broad range of clients, regardless of budget.
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